Case · Specialty coffee · Amman
DejaBrew: from 74 to 90 in one day.
DejaBrew's bilingual specialty-coffee website went from a GEO score of 74 to 90 (excellent) in a one-day GEO upgrade by Exceed Solutions.
The brief
Where the site started.
DejaBrew runs two specialty-coffee venues in Amman — Abdoun and the Coffee Bar at Port de Amman — and takes events and catering bookings through its bilingual site. The site already ranked well in classic search, but AI engines had no map of it: no llms.txt depth, no AI discovery files, no feed and no named author.
What shipped
What we changed in one day.
- An AI-crawler policy that names every citation crawler, including Applebot
- A deeper llms.txt plus llms-full.txt with the menu, venues, journal and FAQs
- AI discovery files: /.well-known/ai.txt, /ai/summary.json, /ai/faq.json (26 answers), /ai/service.json
- An RSS feed for the journal and a visible last-updated date
- A named author and the hero film described in the schema graph, with a transcript
- Wording varied where one place name was overused
Nothing visible changed apart from one small line in the footer: the last-updated date and an About link.
The score
How well AI assistants can read the site — before and after.
Overall 74 → 90 / 100
| Area | Before | After | Max |
|---|---|---|---|
| AI-crawler access (robots) | 11 | 14 | / 14 |
| llms.txt | 5 | 6 | / 6 |
| Freshness and feed signals | 3 | 6 | / 6 |
| AI discovery files | 0 | 2 | / 3 |
| Brand and entity | 5 | 8 | / 12 |
| Google AI readiness | 18 | 20 | / 20 |
GEO Optimizer 4.x, live site, 6 November 2026. Selected areas shown; the overall score includes all nine areas and a small penalty line.
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